How Ferrari Stopped a High-Tech AI Scam — And What Business Owners Need to Know

In 2024, an AI scam almost tricked Ferrari. Someone used computer technology to pretend to be Ferrari’s real CEO. This fake “CEO” sent messages and made a phone call using a voice that sounded real. The goal? To get money sent to them for a fake business deal.

What Happened

A Ferrari executive got a text message and a call. It looked and sounded like it was from their CEO. The voice sounded right. The message was urgent. The scammer wanted action, fast.

But the executive wasn’t sure; something seemed wrong. The phone number was new. The request was strange. Instead of panicking, the executive asked a personal question. He asked about a book the real CEO had just recommended. The scammer didn’t know the answer and hung up. That single question saved Ferrari from losing a lot of money.

What Makes These Scams Dangerous

This scam used AI “deepfake” technology. Deepfakes copy voices and faces using a computer. According to a CrowdStrike global report in 2024, vishing (voice phishing) attacks like this grew by 442%. Scammers use real-sounding voices and urgent requests. They trick workers into sending money or giving away important information.

Simple Steps to Stay Safe

Always double-check if someone asks for money or private details.
Use another way (like a call or in-person talk) to confirm requests.
Ask questions only the real person would know.
Give your team training so they can spot these scams.

Why Cyber Insurance Matters

Scams are changing fast. Even smart and careful companies get targeted.

Take action to protect your business. If you’re not sure if your cyber insurance is strong enough, get help before trouble hits.

Reach out to Joe Erle at C3 Insurance for a simple cyber insurance review. Joe will check your coverage, explain risks, and tell you what you need to do. One quick call could save your business from major loss.

Joe Erle, Cyber Group Practice Leader